Profile
I am a passionate graphic designer with over six years of experience in the industry. My specialty lies in crafting logos that establish a distinctive brand identity for both companies and individuals. Design is an integral part of my life--an addiction that fuels my creativity and drives my work, requiring no treatment.
Look at my journey to see how I got here, and you can also discover my qualifications along the way.
SKILLS
• Graphics Design (Adobe Creative suits/Adobe illustrator, Photoshop and InDesign)• Typography and Color Theory
• Logo and Visual Identity Design
• Digital Marketing and Social Media
• Brand Guideline Development
• Strategic Branding and Positioning
• Team Leadership and Collaboration
Professional Experience
Feb 2022 - Present
CREATIVE DIRECTOR/ Founder
Brand It Trading PLC
• Developed innovative logo designs through sketching and led a team to execute the design process effectively.
• Created comprehensive brand outlines to enhance expression and consistency within brand guidelines.
• Curated targeted questions to gain a deeper understanding of the client’s mission, vision, and perspective.
• Drafted detailed proposals to secure new clients in alignment with contract requirements.
• Directed a team of specialists to collaboratively design individual brand elements, ensuring cohesive brand identity.
• Created comprehensive brand outlines to enhance expression and consistency within brand guidelines.
• Curated targeted questions to gain a deeper understanding of the client’s mission, vision, and perspective.
• Drafted detailed proposals to secure new clients in alignment with contract requirements.
• Directed a team of specialists to collaboratively design individual brand elements, ensuring cohesive brand identity.
2021 - Nov 2024
Local Marketing partner
Bethany Christian Service Ethiopia, Addis Ababa
Part time
• Managed social media engagements and campaigns to enhance brand presence and audience interaction.
• Created marketing designs to support promotional efforts and ensure brand consistency.
• Ensured alignment of all office branding and marketing materials with established brand guidelines.
• Led video and photography projects to maintain brand alignment and provided final approvals for all outputs.
• Created marketing designs to support promotional efforts and ensure brand consistency.
• Ensured alignment of all office branding and marketing materials with established brand guidelines.
• Led video and photography projects to maintain brand alignment and provided final approvals for all outputs.
June 2022 - Present
Marketing Manager/ FOUNDER
Nor Properties – Addis Ababa, Ethiopia
• Designed the logo and ensured brand alignment with company values.
• Serving as a founder and board member of the company, contributing to strategic direction.
• Collaborated with a team to develop marketing strategies aimed at acquiring new clients.
• Managed all marketing campaigns and generated innovative ideas to keep secure existing clients.
• Serving as a founder and board member of the company, contributing to strategic direction.
• Collaborated with a team to develop marketing strategies aimed at acquiring new clients.
• Managed all marketing campaigns and generated innovative ideas to keep secure existing clients.
2018 - 2021
GRAPHICS DESIGNER
Yelab Trading PLC, Addis Ababa
I held the responsibility of overseeing all design requests that came to the company. With expertise in a wide range of design tasks, including logo creation, promotional materials, and website design, I seamlessly handled various projects from concept to completion.
Feb 2019 – Jun 2021
General Manager/ Head of Design operation
Data Minds Trading PLC – Addis Ababa, Ethiopia
• Oversaw overall company performance, ensuring alignment with strategic goals.
• Designed the logo and developed all brand elements and marketing materials.
• Conducted training sessions on MS Excel and Word to enhance team skills.
• Created presentations and delivered them for upcoming projects.
• Developed guidelines for newly implemented systems to ensure consistency and effectiveness.
• Designed the logo and developed all brand elements and marketing materials.
• Conducted training sessions on MS Excel and Word to enhance team skills.
• Created presentations and delivered them for upcoming projects.
• Developed guidelines for newly implemented systems to ensure consistency and effectiveness.
2019 - 2021
YOUNG DESIGNER/ YOUTH ADVOCATE
Population Services International NGO, Addis Ababa,
Part time
• Collaborated in design thinking and human-centered design initiatives.
• Developed designs aimed at encouraging young adults to challenge the concept of early marriage.
• Created promotional items to support projects focused on raising awareness about early marriage.
• Worked alongside designers to finalize the human-centered design approach for the project.
• Developed designs aimed at encouraging young adults to challenge the concept of early marriage.
• Created promotional items to support projects focused on raising awareness about early marriage.
• Worked alongside designers to finalize the human-centered design approach for the project.
2017 - 2018
Junior Designer
Freelancer
Freelancing for diffrent design firms in creating promotional materials like posters, banners, presentations, flyers, billboards, brochures and more.
Certification and Awards
Oct 2023
Young African Leaders Initiative (YALI-EA)
YALI regional Center East Africa, 2023
May 2023
Outstanding Support in Design
Kefeta Microfinance
June 2017
Certificate of Excellence
Africa Model United Nations
For the service i provided as a director general for a continental model United Nations conference held in the African Union Head quarters
Mentorship
Jan 2022
BGI Ethiopia
Microsoft Excel training for sales team.
Summer 2023
Filwuha SDA youth
Basics of graphics designing for Highschoolers
Education
By 2009
Assai Public School Highschool
Learned my Elementary and High school education
By 2014
Adama Science and Technology University (ASTU)
Bachelor of Science
Bachelor of Science in Civil Engineering
By 2017
Artistic Design School
Graphics Design
Certification in Graphics Design
Language Proficiency
| Language | Reading | Listening | Speaking | Writing |
|---|---|---|---|---|
| Amharic | 10 | 10 | 10 | 10 |
| English | 10 | 10 | 8 | 9 |
| Affan Oromo | 5 | 7 | 6 | 3 |